Press essentials
Fact sheet, brand guide, core logos, founder portrait, a product screen, and the primary social card.
Likert 产品故事的媒体中心。
Usa esta pagina para posicionamiento aprobado, contexto de disponibilidad, recursos de marca y contactos correctos.
Press kit 2026.07 · Updated July 2026
Overview and verified facts
Likert is a dating app built around compatibility answers and private feedback. It keeps discovery familiar while giving recommendations more context than a simple yes-or-no swipe.
- Company
- Likert, Inc.
- Category
- Dating app
- Founder & CEO
- Isaac Aiello
- Based in
- Gloucester, Massachusetts, United States
- Availability
- Active in select locations
- Audience
- Adults 18+
- Website
- likert.dating
- Press contact
- press@likert.dating
Featured downloads
Start with the Essentials archive for a newsroom-ready selection, or use the complete package for every approved format.
Descargar ZIP
Complete press kit
Every approved document, logo, social card, founder image, and product-screen format.
Likert fact sheet
Verified company, product, founder, and contact facts.
Likert brand guide
Official colors, typography, logo use, and editorial-image guidance.
For You: Celine
Press-ready For You demo screen featuring Celine.
Founder
Isaac Aiello, Founder & CEO
Isaac Aiello is the Founder & CEO of Likert, based in Gloucester, Massachusetts. Concerned that modern algorithms are often designed to capture attention rather than improve people’s lives, he created Likert to explore a more thoughtful use of algorithmic technology. Likert combines compatibility answers, profile context, and private feedback to make dating recommendations feel less arbitrary while leaving the final judgment with each person.
Isaac Aiello, Founder & CEO of Likert. Photo courtesy of Likert; cleared for editorial use.
Product story and differentiators
Plain-English product description
Likert helps people discover better-fit dates by combining compatibility answers, profile context, and private feedback into a recommendation system that learns over time. For You gets more context than a binary swipe while leaving the final choice with each person.
What makes Likert different
- Las apps de swipe dependen mucho de reacciones binarias rapidas.
- Likert usa senales de compatibilidad mas ricas y feedback privado.
- Las recomendaciones pueden mejorar con el tiempo.
- Likert no publica puntuaciones, rankings ni respuestas crudas de compatibilidad.
Approved boilerplate
Descripcion en una frase
22 words
Likert ayuda a descubrir citas con mejor fit combinando respuestas de compatibilidad, contexto de perfil y feedback privado en recomendaciones mas inteligentes.
Boilerplate corto
32 words
Likert es una app de citas mas inteligente disponible en ubicaciones seleccionadas, usando respuestas de compatibilidad, interes personal y calificaciones para aprender que se siente relevante y mejorar recomendaciones con el tiempo.
Boilerplate largo
64 words
Likert es una app de citas disponible en ubicaciones seleccionadas y construida alrededor de una forma mas inteligente de matching. El producto mantiene las citas familiares mientras usa respuestas de compatibilidad, calificaciones mas ricas y una experiencia For You que aprende con feedback para mostrar mejores recomendaciones con el tiempo. Likert se expande donde suficientes personas estan listas para que el producto funcione bien.
Caption de producto
21 words
La experiencia For You de Likert usa respuestas de compatibilidad y feedback privado para ayudar a ordenar recomendaciones con el tiempo.
Blurb de disponibilidad
18 words
Likert esta activa en ubicaciones seleccionadas y se expande donde suficientes personas cercanas pueden hacer util el producto.
Brand guidance
Use supplied artwork without altering its proportions or colors. Logo cropping is not allowed; founder and demo-product imagery may be cropped only when the result remains accurate and the supplied credit is retained.
Wordmark for light backgrounds
Standard Likert wordmark.
Wordmark for dark backgrounds
Inverse Likert wordmark.
Icon mark
Standalone Likert mark.
Full brand guidance
Official colors
- Likert green
#7F9970 - Coral
#D77A63 - Soft green
#A8BD96 - Sand
#DDD4C8 - Peach
#E6AC98 - White
#FFFFFF - Supporting ink
#18212B
Typography
- Display
- LoraIowan Old Style, Palatino Linotype, Book Antiqua, Georgia, serif
- Body
- InterSF Pro Text, Aptos, Helvetica Neue, system sans-serif
Correct use
Standard wordmark on a light background.
Inverse wordmark on a dark background.
Incorrect use
Do
- Use the supplied standard wordmark on light backgrounds and the inverse wordmark on dark backgrounds.
- Use the icon only when nearby context already identifies Likert.
- Keep the artwork legible and preserve comfortable clear space around it.
- Retain the supplied caption and credit when publishing founder or demo-product imagery.
- Crop editorial photography or demo-product imagery only when the result remains accurate and non-misleading.
Do not
- Do not stretch, redraw, recolor, rotate, outline, shadow, or add effects to a Likert logo.
- Do not crop the logo artwork or remove part of the icon or wordmark.
- Do not place the standard wordmark on a background that makes it difficult to read.
- Do not use ambassador-program marks for core product coverage.
- Do not imply an endorsement, partnership, or paid campaign without written approval.
Editorial language and quote-ready lines
Approved language
- app de citas
- respuestas de compatibilidad
- feedback privado
- recomendaciones mas inteligentes
- 为你
- activa en ubicaciones seleccionadas
Avoid saying
- buscador de almas gemelas con IA
- matches garantizados
- rankea personas
- puntuaciones publicas de compatibilidad
- disponible en todos lados
- reemplaza la decision humana
Quote-ready lines
Las apps de citas deberian aprender de mas que un swipe de si o no.
Isaac Aiello, fundador de Likert
Likert mantiene la experiencia familiar, pero da mas contexto al descubrimiento.
Isaac Aiello, fundador de Likert
La compatibilidad deberia mejorar recomendaciones sin convertir personas en puntuaciones publicas.
Isaac Aiello, fundador de Likert
Press contact
For interviews, product context, availability questions, and editorial asset support, email press@likert.dating.