Modern dating can be better.
Many people experience modern dating as bleak, impersonal, and difficult to navigate. We believe better context can reduce noise and help people make more thoughtful choices without taking judgment away from them.
Using technology in service of people.
Many people feel that modern dating has become bleak: difficult to navigate, increasingly impersonal, and disconnected from the relationships they actually want. Likert is an attempt to use personalized algorithms and responsibly gathered data differently—in service of better dating, safer connection, and ultimately a healthier society.
What we believe
Personalization should serve people.
Personalized algorithms are often used to capture attention, intensify insecurity, and maximize engagement. Likert is an attempt to use personalization toward relevance, agency, privacy, and wellbeing instead.
Responsibility comes before optimization.
The people who use Likert are not raw material for an engagement system. Their answers, reactions, experiences, and trust deserve careful protection. We will keep treating consent, privacy, transparency, and safety as conditions for learning—not obstacles to it.
Data should be gathered responsibly.
Useful learning depends on trust. Consent, transparency, privacy, restraint, and respect for the people behind the data must come before any product insight or scientific discovery.
Dating should be safer.
Privacy, trust controls, reporting, blocking, moderation, and careful community growth are foundational responsibilities—not features to add after the fact.
A long-term effort to learn and help.
We hope that responsibly gathered data can eventually contribute to scientific understanding of human attraction, compatibility, and connection. We also hope that better ways of meeting can support healthier relationships and stronger communities. These are ambitions, not promises—and they remain accountable to the people behind the data.
Knowledge should benefit people.
Over time, responsibly gathered data may help expand what we know about human attraction, compatibility, and connection. Any such learning must be earned through consent and respect.
Better connection can strengthen society.
Likert does not claim to solve dating or society. It is a small, ongoing effort to explore whether technology can support healthier relationships, stronger communities, and more mutual respect.
