Press essentials
Fact sheet, brand guide, core logos, founder portrait, a product screen, and the primary social card.
The press hub for Likert's product story.
Use this page for approved product positioning, availability context, brand assets, and the right inbox for interviews, partnerships, and product questions.
Press kit 2026.07 · Updated July 2026
Overview and verified facts
Likert helps people discover better-fit dates by combining compatibility answers, profile context, and private feedback into a recommendation system that learns over time. The experience stays familiar, but For You gets more context than a simple yes-or-no swipe.
- Company
- Likert, Inc.
- Category
- Dating app
- Availability
- Active in select locations
- Audience
- Adults 18+
- Website
- likert.dating
- Press contact
- press@likert.dating
Featured downloads
Start with the Essentials archive for a newsroom-ready selection, or use the complete package for every approved format.
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Complete press kit
Every approved document, logo, social card, founder image, and product-screen format.
Likert fact sheet
Verified company, product, founder, and contact facts.
Likert brand guide
Official colors, typography, logo use, and editorial-image guidance.
For You: Celine
Press-ready For You demo screen featuring Celine.
Founder
Isaac Aiello, Founder & CEO
Isaac Aiello is the Founder & CEO of Likert, based in Gloucester, Massachusetts. Concerned that modern algorithms are often designed to capture attention rather than improve people’s lives, he created Likert to explore a more thoughtful use of algorithmic technology. Likert combines compatibility answers, profile context, and private feedback to make dating recommendations feel less arbitrary while leaving the final judgment with each person.
Isaac Aiello, Founder & CEO of Likert. Photo courtesy of Likert; cleared for editorial use.
Product story and differentiators
Plain-English product description
Likert helps people discover better-fit dates by combining compatibility answers, profile context, and private feedback into a recommendation system that learns over time. The experience stays familiar, but For You gets more context than a simple yes-or-no swipe.
What makes Likert different
- Swipe apps rely heavily on fast binary reactions.
- Likert uses richer compatibility signals and private feedback.
- Recommendations can improve over time.
- Likert does not publish public scores, rankings, or raw compatibility answers.
Approved boilerplate
One-sentence description
18 words
Likert helps people discover better-fit dates by combining compatibility answers, profile context, and private feedback into smarter recommendations.
Short boilerplate
27 words
Likert is a smarter dating app available in select locations, using compatibility answers, personal interest, and ratings to learn what feels relevant and improve recommendations over time.
Long boilerplate
68 words
Likert is a dating app available in select locations and built around a smarter approach to matching. The product keeps dating familiar while using compatibility answers, richer ratings, and a For You experience that learns from feedback to show better recommendations over time. Likert expands where enough people are ready for the product to work well, using invite paths, ambassadors, and local interest to keep the experience useful.
Product caption
16 words
Likert's For You experience uses compatibility answers and private feedback to help order recommendations over time.
Availability blurb
17 words
Likert is active in select locations and expands where enough nearby people can make the product useful.
Brand guidance
Use supplied artwork without altering its proportions or colors. Logo cropping is not allowed; founder and demo-product imagery may be cropped only when the result remains accurate and the supplied credit is retained.
Wordmark for light backgrounds
Standard Likert wordmark.
Wordmark for dark backgrounds
Inverse Likert wordmark.
Icon mark
Standalone Likert mark.
Full brand guidance
Official colors
- Likert green
#7F9970 - Coral
#D77A63 - Soft green
#A8BD96 - Sand
#DDD4C8 - Peach
#E6AC98 - White
#FFFFFF - Supporting ink
#18212B
Typography
- Display
- LoraIowan Old Style, Palatino Linotype, Book Antiqua, Georgia, serif
- Body
- InterSF Pro Text, Aptos, Helvetica Neue, system sans-serif
Correct use
Standard wordmark on a light background.
Inverse wordmark on a dark background.
Incorrect use
Do
- Use the supplied standard wordmark on light backgrounds and the inverse wordmark on dark backgrounds.
- Use the icon only when nearby context already identifies Likert.
- Keep the artwork legible and preserve comfortable clear space around it.
- Retain the supplied caption and credit when publishing founder or demo-product imagery.
- Crop editorial photography or demo-product imagery only when the result remains accurate and non-misleading.
Do not
- Do not stretch, redraw, recolor, rotate, outline, shadow, or add effects to a Likert logo.
- Do not crop the logo artwork or remove part of the icon or wordmark.
- Do not place the standard wordmark on a background that makes it difficult to read.
- Do not use ambassador-program marks for core product coverage.
- Do not imply an endorsement, partnership, or paid campaign without written approval.
Editorial language and quote-ready lines
Approved language
- dating app
- compatibility answers
- private feedback
- smarter recommendations
- For You
- active in select locations
Avoid saying
- AI soulmate finder
- guaranteed matches
- ranks people
- public compatibility scores
- available everywhere
- replaces human choice
Quote-ready lines
Dating apps should learn from more than a yes-or-no swipe.
Isaac Aiello, founder of Likert
Likert keeps the experience familiar, but gives discovery more context.
Isaac Aiello, founder of Likert
Compatibility should improve recommendations without turning people into public scores.
Isaac Aiello, founder of Likert
Press contact
For interviews, product context, availability questions, and editorial asset support, email press@likert.dating.